Holly’s passion for the world of social was sparked after winning the state title for Best Publicity Design at the Florida State Thespians Conference in 2013. She next pursued her BA in Advertising and Public Relations at the University of Central Florida, where she graduated Magna Cum Laude in 2017. In 2018, Holly joined the ICR team and began developing, managing and executing social media strategy and content for well-known brands across a wide variety of verticals. Her expertise includes creative development of social media campaigns, paid social strategy and execution, custom metrics reporting, community management and engagement, and cultivation of brand identity on social. Before joining ICR, Holly worked at Evok Advertising and managed the social media activities for brands in many different industries, including Pita Pit, Fairwinds Credit Union, and the Ocala/Marion County VCB.