Domino's Pizza China
Domino’s Pizza China Domino’s Pizza, founded in 1960, has finally made historic breakthroughs and been the global No.1 Pizza brand (base on global retail sales) after 59 years of diligent work. (refer to 2019 Q3 financial report) ★ In 1960, Mr. Thomas Monaghan, a student of the University of Michigan and his brother James purchased a pizza store named “DomiNick’s”, marking the establishment of Domino’s. ★ Five years later, the company was renamed “Domino’s Pizza”. ★ By Nov. 2019, Domino’s Pizza had over 16,500 stores in 85 countries and regions, and around 260 stores were set up in Mainland China! Domino’s is the leading pizza brand in the United States, Canada, France, Australia, the United Kingdom, South Korea, and Japan etc. While among all the international markets, China is one of the fastest growing countries with total sales growth rate over +30%. By Nov. 2019, Domino’s China already had 98 stores in Shanghai, 77 stores in Beijing and many stores in Shenzhen, Guangzhou, Hangzhou, Tianjin, Nanjing and Suzhou. And the brand is famous for its great foods and excellent service. As a global leading Pizza brand, we’ve been insisting on using low-temperature fermented fresh dough and hand-tossed it once we get order, so that to ensure better quantity and more crunchy and appetizing taste. We carefully select raw materials, high standard imported cheese, tailor made pizza sauce, quality meat products and various vegetables, so that the pizza made by us is tasty and crisp. Domino’s China has own strong product develop team. Our menu are mainly local developed, we keep the global classic pizzas and add on more Chinese preferences. We have our core products like American style Potato Bacon Pizza, Crayfish Crispy Chicken Pizza etc. As the Pizza expert, we provide more than 20 flavors of pizza and 9 different crusts for selection in China. And we also offer a variety of pasta, risotto, snacks, soup etc. as options. Meanwhile, as the pizza delivery expert, as earlier as 1960, Domino’s started with focusing on delivery services. For nearly 60 years’ experience, we have always been seeking better delivery services to consumers. To Domino’s, there is no end point of its pursuit of a faster delivery to ensure good taste. By now, we have own a very powerful distribution system. For Dominos China, we keep the promise of “delivery within 30 minutes, if over time we’ll give you a free pizza coupon as a compensation”. And our professional distribution teams use a special designed bag that keeps pizza hot to the customer’s door. Domino’s also always leads the technology innovation. In our Chinese market, for each order, we have the timely tracking for each step from freshly making, baking in-oven and quality checking to final product. For those delivery orders, we even have the GPS real-time tracking of the drivers’ location and delivery route, so that consumers can clearly see where their pizza is going and when is estimated to be delivered. In China, Domino’s offers various quick online ordering options: website, WeChat, and e-commerce platforms APP. At present, around 80% of our orders come from digital orders. We give full consideration to consumer habits in the design of our platform, anxious to give our consumers more convenient user experience at each step. Domino's China has always stuck to our own brand concept by trying to bring the brand closer to more customers. Every Domino’s staff has been adhering to the motto of customers-oriented, high integrity & accountability, be courageous to the challenges and sharing the success. And we persistently pursue customer satisfaction and serve customers with heart smile. We firmly believe that: Domino’s China will be the leading popular pizza delivery brand in every market we enter!