GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s redefined denim when it was dated and lacked a fashion edge. The Marciano’s changed the perception of denim by introducing a stonewashed, slim-fitting jean, the 3-zip Marilyn. Bloomingdales was the first department store to welcome the brand by ordering two dozen pairs of jeans. The famous Marilyn jean sold out within hours of their first delivery and it was at that moment the GUESS label was born - marking the beginning of a long success story. GUESS became a symbol of a young, sexy and adventurous lifestyle. Throughout the decades GUESS invited people to dream with its iconic and timeless advertising campaigns and turned unknown faces into famous models and household names.

Now over three decades later, GUESS has grown into an international empire of on-trend denim with an emphasis on exceptional washes, fabrics and styling. The brand has also successfully developed a complete line of fashion forward men’s, women’s and kids apparel and accessories including handbags, footwear, watches, eyewear, jewelry, fragrances, belts and small leather goods.

GUESS designs, driven by the creative direction of Paul Marciano and the design team are dedicated and committed to establishing the denim roots of GUESS Inc. "Denim is the DNA of the GUESS brand. It is our world. Of course the customers who come to our stores know that they can find a variety of accessories and apparel, but our goal is to really mark the return of classic GUESS,” says Paul Marciano, Chief Creative Officer. “GUESS is a lifestyle brand, but first and foremost, it is a denim brand.”

About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of August 1, 2020, the Company directly operated 1,084 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 538 additional retail stores worldwide. As of August 1, 2020, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.