Founded in 1979, Ranir, LLC (“Ranir” or the “Company”) partners with leading retailers globally to deliver customized oral care solutions that provide consumers access to quality, affordable oral healthcare. Ranir is the industry leader with 70% store brand market share in the USA. Additionally, the Company offers value brands including Plackers and Rembrandt. Ranir’s strong reputation for both quality and outstanding customer service has enabled the Company to steadily grow its share of the highly fragmented store brand market and establish itself as a credible branded contract manufacturer.
Every day Ranir delivers millions of affordable, healthy smiles. The company provides a broad spectrum of products including power toothbrushes, replacement power brush heads, tooth whitening products, manual toothbrushes, dental floss and flossers, toothpaste, mouthwash, night protectors and cold sore treatments for retail customers. The Company has an internal Research & Development team that develops both new high value innovative products and products that “compare to” national brand offerings.
The store brand model has been critical to the Company’s success. In this model, consumers can purchase a high-quality affordable product which sells at a discount compared to national brands. At the same time, the Company’s retail partners are incentivized to grow the categories as they typically recognize a higher profit on their store brand products compared to a national brand.
The Company differentiates itself from its major competitors by providing ongoing analysis of the oral care category, consumer and customer insights along with customized product offerings. This consultative sales and marketing approach, ability to offer high-quality affordable customized products with great customer service and overall scale has established Ranir as an invaluable partner to its retail and contract manufacturing customers.
Ranir’s customers include virtually all major North American food, drug, club and mass retailers as well as leading retailers in Europe. The Company has longstanding relationships with these customers. Ranir is committed to further enhancing their retailer relationships by continuing to develop both innovative and “compare to” products in a timely manner, offering a retailer exclusive items and by making our award-winning customer service a top priority. Ranir is ideally positioned to leverage these customer relationships to expand into additional oral care, personal care and OTC categories.
Through its 750 employees and global manufacturing network based out of Grand Rapids, MI as well as owned facilities in Europe and Asia, Ranir prides itself on delivering quality, service and value as well as a robust pipeline of new products. The Company is led by a talented senior executive team with deep experience in both the consumer products and pharmaceutical industries.
• Market leader in store brand and value brand oral healthcare
• Diversified and growing blue-chip customer base
• Innovative and “compare to” product development capabilities
• Robust domestic manufacturing and global sourcing capabilities
• Track record of performance & defined growth strategy
• Experienced management team
• Estimated 2018 Revenue: ~ $300M
• Estimated EBITDA: 16-17% of Net Revenue
• Continue building share in North America and Europe
• Explore adjacent categories
• Pursue strategic M&A opportunities