James is a highly accomplished automotive executive with over 30 years of experience building and leading global automotive brands. As Co-Founder and CEO of ELMS, he is now applying his extensive experience to disrupt the commercial last mile delivery sector. James has spent the last decade in the emerging EV segment, most recently as CEO of SF Motors and Chief Sales and Marketing Officer at Karma Automotive, where he established the company’s brand and market positioning and built a successful network for sales, service and distribution focused on providing a world-class customer experience. James was previously one of the founding members of Workhorse Group and served as the company’s Chairman and CEO. During his tenure, he raised capital investments and pivoted the company’s focus from the electrification of cars and SUVs to medium duty commercial trucks. Earlier, James ran some of General Motors’ most well-known and unique brands, serving as President of Cadillac and CEO of Hummer. James graduated from McMaster University with a degree in Mechanical Engineering and Business.