Full Name
Doug Hollinger
Job Title
SVP Strategy & Offerings
Bio
Doug joined BigCommerce from Accenture, where he led B2C commerce strategy, primarily focused on retail and CPG verticals. He has over 20 years of ecommerce experience, including time at BVA, LiveArea, PFSweb, SapientRazorfish and Amplifi Commerce.
Doug's focus at BigCommerce is to drive the company’s global go-to-market strategy, clarifying BigCommerce’s value proposition, positioning and messaging across B2B, B2C and SMB brands and retailers. He is ensuring the company’s educational, marketing, sales and thought leadership materials are aligned for internal and external audiences, including customers and partners, as well as helping prioritize the product roadmap to deliver maximum impact to customers.
Doug's focus at BigCommerce is to drive the company’s global go-to-market strategy, clarifying BigCommerce’s value proposition, positioning and messaging across B2B, B2C and SMB brands and retailers. He is ensuring the company’s educational, marketing, sales and thought leadership materials are aligned for internal and external audiences, including customers and partners, as well as helping prioritize the product roadmap to deliver maximum impact to customers.