We’ve all seen the predictions on how Generative AI will transform every aspect of business, with sales and marketing functions as its first immediate efficiency lever. Recent McKinsey research has found that companies who apply AI to go-to-market efforts are seeing revenue uplifts of 3 - 15 % and sales ROI uplifts of 10 - 20 %.
We are thrilled to have as our distinguished guest, Paul Roetzer, the founder of the Marketing AI Institute. Paul is a seasoned strategist and pioneer in the fields of AI, marketing technology, and digital transformation. He will share his invaluable insights, drawing from over a decade of experience in empowering businesses with AI.
Join us for a discussion of how to define an AI strategy for your current go-to-market and how to rearchitect your GTM motion with Generative AI as a foundational lever to drive efficient growth.
