Jeff Smith is the Chief Marketing Officer at Abacus Global Management. Jeff leads marketing and operational technology for the enterprise, overseeing strategy and execution across all businesses, including new acquisitions.

With a foundation in technology, analytics, and operational systems. Jeff’s expertise lies in building marketing and growth strategies rooted in analytics rather than traditional creative branding. He designs and manages advanced spend models, predictive algorithms, and data-driven frameworks that optimize budget allocation, maximize returns, and ensure transparency in performance measurement. His leadership focuses on using data and technology to create measurable outcomes, aligning marketing investment with business growth and investor value.

Since joining Abacus in 2016, Jeff has risen through the ranks from Director of Marketing to Vice President and now CMO, guiding the company’s evolution during a period of rapid expansion. By integrating marketing with operational technology, he has positioned Abacus to operate with efficiency, scale intelligently, and continually refine its growth strategies through data-backed insights.